Retail Marketing Manager Full Time

What You’ll Do

The Retail Marketing Manager will support in developing, executing and optimizing retail marketing strategies for General Motors and its Dealer network in Saudi Arabia. This role entails strategic planning to achieve sales volume targets and market share objectives, collaborating with cross-functional teams and the dealer network on tactical activity and GTM planning, drive a performance marketing mindset and program guideline adherence as well as budget management and finance processing.

The key areas of responsibility are described below, however, the scope is dynamic based on business needs:

• Development and execution of the Retail Launch Planner (RLP)
• Develop and execute effective marketing & communications strategies that support achieving target volumes and market share objectives
• Approval management of Dealer tactical initiatives
• Interact with Dealers/key city Dealer groups and discuss Sales & Marketing strategies and go-to-market plans in collaboration with the MEO Marketing and Sales Teams
• Support the dealer network towards effective consumer targeting & engagement planning
• Communicate & report performance of all Sales and Marketing activities
• Monitor the effectiveness of campaigns through PCA analysis and recommendations
• Manage the Retail Marketing budget and ensure best Return on Investment for all promotions
• Work closely with other marketing sub-functions including Brand Advertising, Digital & CRM to understand the media landscape and consumer targeting to inform tactical campaign planning
• Work with Dealers and understand the different requirements from a customer point of view by model and market
• Lead the Ramadan & Year End Retail tactical campaigns for MEO
• Develop, maintain and manage the Retail Marketing guidelines
• Support by ensuring all Dealer marketing materials are Brand compliant
• Be the primary liaison between Sales, Dealers and the Marketing teams
• Attend and actively participate in all Pricing discussions around Sales Allowance and Offer planning
• Build a solid relationship with Product Marketing to ensure full product knowledge and understanding to better support dealer initiatives
• Support the Always On media planning by providing critical feedback of on ground sales run rate and inventory for key markets
• Support for all in-market product activations
• Actively participate in product and launch workshops
• Actively participate in the Chevrolet and GMC agency sessions and act as a conduit to the Dealer network
• Create and run a collaborative forum between Sales & Marketing to ensure consistent information flow
• Plan and execute annual brand immersion days between Marketing & the Dealer network
• Be fully immersed in all Brand planning & strategy for short and long term execution
• Preparation of briefing documents for advertising, PR and other agencies where required

Reporting Duties include:

• Bi-weekly Dealer leads and conversion rate analysis for key markets
• Monthly sales reporting by brand (volume, share, trim & stock)
• 90 day rolling calendar on all Dealer campaign activities
• Provide monthly retail budget forecast to the Media & Budget Manager
• Ad hoc Marketing reports as required
• All Retail Post Campaign Analysis reporting