Product Marketing Manager Full Time

Responsibilities

• GTM Strategy & Collateral: Assist in developing and executing go-to-market strategies for products, and create key marketing collateral (sales decks, one-pagers, demos).






• Sales Enablement: Work closely with the commercial team to create tailored materials, including training docs and pitch decks, to support sales efforts.
• Use Case Mapping: Identify and map key use cases and value propositions across industries, ensuring the commercial teams are equipped with up-to-date knowledge across our target prospects.
• Content Maintenance: Own and update PMM collateral to ensure relevance, incorporating client feedback and insights from commercial teams.
• Product Team Support: Collaborate with the product team on validation, research, and testing for new products and features.
• Market Research: Conduct market analysis, customer interviews, and competitive research to inform product and marketing strategies.
• Cross-functional Collaboration: Ensure alignment of product messaging and positioning with sales, product, and customer success teams.

Minimum Qualifications

• Product Marketing experience within a B2B SaaS company.
• Technical copywriting skills with experience in writing product specs, GTM materials, and other technical content.
• Strong understanding of sales enablement and GTM collateral creation, including sales decks, one-pagers, commercial training documents and product demos
• Experience with A/B testing and prototyping to assess and optimize marketing strategies, products, and messaging.
• Compelling storytelling and copywriting skills from a technical and commercial perspective, to be able to build strong sales collateral and content to pitch to clients/prospects
• Excellent communication skills with the ability to convey complex product information in a clear, concise, and engaging way.
• Very detail oriented and organized ways of working

Desired Qualifications

• Familiarity with martech tools (e.g., CRM, analytics platforms, automation tools) to manage customer data and track the performance of marketing campaigns.
• Fintech/payments experience is preferred
• Fluency in Arabic
• Experience in market research: Conducting user research, focus groups, user interviews, and competitive analysis to understand customer needs and market trends.