Marketing Manager Full Time

Key Responsibilities:

• • Develop and implement a comprehensive marketing strategy that aligns with the company’s objectives and market opportunities.
  • Conduct market research and analysis to identify trends, customer needs, and competitive positioning.
  • Manage and optimize digital marketing campaigns across various channels, including SEO/SEM, email marketing, social media, and display advertising.
  • Lead content strategy and oversee the creation of engaging content that communicates our value proposition effectively to our target audience.
  • Collaborate with the product development team to ensure marketing strategies are fully integrated with product offerings and customer experience.
  • Design and execute targeted marketing campaigns to generate leads and drive customer acquisition.
  • Measure and report on the performance of marketing campaigns, gaining insights to refine marketing strategies.
  • Manage the marketing budget efficiently, allocating resources to maximize ROI.
  • Lead, motivate, and develop the marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
  • Stay abreast of the latest trends in digital marketing, insurance technology, and fintech sectors to keep our marketing strategies innovative and effective.

Qualifications:

• • Bachelor’s degree in marketing, Business Administration, or related field. A Master’s degree is a plus.
  • Minimum of 5-7 years of experience in marketing, with at least 2 years in a managerial role.
  • Strong background in digital marketing, insurance technology, and fintech sectors.
  • Proven experience in developing and executing successful marketing strategies.
  • Excellent analytical skills to measure and optimize marketing performance.