Marketing Manager Full Time NEW

What You’ll Do

• • Establish and identify a brand guidebook for your brand. Develop a brand vision and marketing communications strategies for your brand focused on building brand awareness and equity, as well as driving sales through various ordering channels.
    
    
    
  • Prepare annual marketing calendar including required marketing budgets and measure marketing initiatives against these budgets throughout the year. Marketing initiatives to also include offline/dine-in activation campaigns, events, and offline activation strategies.
  • Capture the local market by continuously building/promoting the brand image through local store marketing initiatives.
  • Prepare strategies for the launch of new products/promotions and implement them throughout the complete customer journey.
  • Track and stay on top of market trends.
  • Lead PR and influencer partnerships for your brand and build ongoing relationships with the media.
  • Liaise with creative, social, media, PR, and events departments to manage and build brand creative assets and ensure timely execution of your planned initiatives.
  • Analyze customer feedback, ratings, and reviews and share insights with the wider team.
  • Provide input into pricing strategy.
  • Optimize brand packaging design.
  • Analyze marketing initiative effectiveness on a regular basis with reports to be shared with key stakeholders. Lead/track your digital and OOH/mass media campaigns.

What Are We Looking For?

• • Bachelors degree in Marketing Management or Communications
  • Minimum of 5 years experience in Marketing and Communications, specifically in the F&B, FMCG, Hospitality industry – Agency experience is preferable
  • Lively and charismatic with a passion for food and great knowledge of the consumer
  • The ideal candidate is creative yet results-driven will have the ability to think outside the box and work closely with key stakeholders in the business to achieve our common goal of satisfying the world’s appetite!