Marketing Intern Full Time

Job Description

The project involves gathering and ensuring data quality, accuracy, and timeliness for key markets in Africa, focusing on the ketchup and mayonnaise categories for retail and Away From Home (AFH) channels.




What You’ll Do

• Collect and ensure quality, accurate, and timely data of South Africa, Kenya, and Ghana markets and reporting by measuring progress and finding opportunities
• Conduct a comprehensive assessment of the ketchup and mayonnaise categories for retail and AFH channels competitive environment, category dynamics, price segmentation, channel segmentation, formats and package sizes, shoppers/consumers insights.
• Figure out the positioning of the Heinz brand and draw a roadmap for developing the Taste Elevation platform portfolio.
• Create a marketing support plan, including critical platforms, tag lines (messages), what audience the communication is aimed at, what mechanics are planned to be used.
• Determine the critical consumption periods and how the Heinz brand responds to them and formulate recommendations for a promotional plan, including channel/client specifics.

What You Bring

• Recent University degree
• Analytical skills
• Ability to formulate hypotheses and find evidence
• Competent written and oral communication
• Ability to build a selling story and package it into a presentation
• Know the basics of sales, P&L, product promotion
• Solution-oriented mindset and can-do attitude