Marketing Communications Consultant Full Time NEW

• Regionalize global assets for the market and roll campaigns through both cat-owned channels and the dealer channels
• Lead NPI launch strategy in the region
• Coordinate marketing activities with Marcom Managers from the AMEE Region dealerships
• Follow-up on sales leads conclusion with the Sales team and AMEE Dealers
• Promote dealer best practices in the region
• Develop our Lead Generation Campaigns Plan for the region in collaboration with our Digital Marketing team
• Define and coordinate multi-channel campaigns across the prospect and customer lifecycle
• Maximize sales lead collection from all potential Marketing sources
• Measure and report performance of marketing campaigns

2) Campaign and Commercial Program Management

• Lead the commercial programs and set up the strategy
• Develop and identify the offering with the support of the AMEE Sales Team
• Tailor and roll out campaigns / commercial programs with dealer support
• Must have the ability to lead, influence and motivate a team of marcoms leads from the dealerships.
• Coordinate with Sales and Marcom Managers from the AMEE Region dealerships
• Lead the execution of marketing programs from start to finish
• Responsible for budget management and control
• Support our AMEE Dealer network for Marketing campaigns and strategies
• Define disruptive marketing communication strategy for product / technology / services promotion via physical & virtual customer experience including major tradeshows.
• Working in partnership with internals and creative agencies to develop creative briefs for advertising including print, digital, and video assets
• Analyze industry trends and the competitive environment
• Lead large regional projects and work with stakeholders across Business Units

Skills You Will Have 

• Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
• Decision Making and Critical Thinking: Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyse situations and reach productive decisions based on informed judgment.
• Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviours.
• Negotiating: Knowledge of successful negotiation concepts and techniques; ability to negotiate successfully across the organization and with external vendors and clients in a constructive and collaborative manner.
• Problem Solving: Knowledge of approaches, tools, techniques for recognizing, anticipating, and resolving organizational, operational or process problems; ability to apply knowledge of problem solving appropriately to diverse situations.
• Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
• Project Management: Knowledge of effective project management strategies and tactics; ability to plan, organize, monitor, and control projects, ensuring efficient utilization of technical and administrative resources to achieve project objectives.
• Value Selling: Knowledge of the principles and practices for selling products, technology and services; ability to provide overall product/service ‘value’ and to differentiate support offerings that address clearly understood customer needs.

What You Must Have  

• Bachelor’s degree from an accredited college or university, preferably in Marketing, Communication or Business.
• At least 8 years progressively responsible experience in Marcom / Commercial
• Demonstrated proficiency in multiple projects management
• Strong Business Acumen to measure ROI
• Metrics-driven marketing mind
• Must have strong writing and presentation skills and examples of successful communication strategies and results.
• Excellent interpersonal and communication skills are required to deal with issues crossing boundaries or persuade others inside or outside the organization to take action.
• Must be able to maintain confidentiality.
• Fluent in English

What Will Put You Ahead  

• Experience in Sales, Digital Marketing preferably in B2B
• Experience working with dealers for marketing initiatives execution and dealer management.
• Knowledge about CRM software such as Salesforce Marketing Cloud.
• An understanding of construction industry, products, technologies, services and its customers.
• Fluent in Arabic and/or French

Additional Information

• This position requires up to 40% travel.