Digital Marketing Executive Full Time

Job Description:

• Develop, implement, and manage a comprehensive social media strategy, including competitive research, platform selection, messaging, and audience targeting.






• Plan, create, publish, and share engaging content daily (text, images, and video) to build meaningful customer connections, increase brand awareness, and drive community engagement.
• Collaborate with retail and marketing teams to design and execute impactful social media campaigns.
• Stay up to date with emerging social media trends, best practices, and technologies.
• Manage the brand’s social media profiles to maximize visibility and enhance the impact of social content.
• Moderate user-generated content in line with the brand’s moderation guidelines.
• Develop editorial calendars and syndication schedules to ensure consistent content delivery.
• Monitor and analyze key social media metrics and insights to assess campaign performance, using this data to refine and improve future strategies.
• Work closely with copywriters and content creators to ensure content is both informative and visually compelling.

People Management:

The individual will interact with brand stakeholders and manage relationships with agencies, content creators, and influencers.

Functional/Technical Competencies:

• Experience with video editing software (e.g. Premiere Pro, Final Cut Pro) or similar software
• Experience in using social media management tools.