Digital Marketing Analyst Full Time

What you will do

Strategy, Planning & Implementation

• Support the Digital marketing leader in developing the Social Marketing Plan – in line with the predefined business priorities and KPIs.
  
  
  
• Ongoing responsibilities for Social Media management, digital advertising, Search Engine Management, and owned digital assets; through alignment with internal teams, and external agencies.
• Day-to-day interaction with key agency stakeholders to ensure the effective and timely delivery of marketing priorities.
• Ongoing responsibility for planning of social performance and advertising projects and post-implementation – working closely with relevant internal / external stakeholders and partners (e.g. web analytics, agencies) to ensure detailed reporting, insights and optimization.

Performance Marketing Tracking & Optimization

• Effectively track social advertising budgets in order to maximize ROI, engagement and reach to drive e-commerce results and traffic generation across social media.
• Work with the existing customer database and Digital Marketing leader in the application of relevant insights, processes, tools and thinking – to optimize Marketing effectiveness for all Digital Marketing campaigns and measure ROMI.
• Work alongside the Marketing Manager to implement, monitor and optimize performance advertising and tracking activities against agreed KPIs – and ensuring they are reported to key stakeholders in a timely and accurate fashion.

Channel Development & Management

• Working with external vendors and internal stakeholders to manage all content marketing campaigns across all of the IKEA social media channels
• Can lead and support on content creation creatively with limited budgets, to ensure native content is fresh and always relevant across all social channels.
• Working with Social agency to ensure all communities are being controlled to the best global standards.
• Advanced knowledge on digital channels to make targeted recommendations of how to deliver successful activities within each channel and combined channels
• Demonstrate knowledge in social channels, digital analytics tools, and well-versed with influencers and thought leaders.
• Demonstrate creative content production tactics with limited budgets and ensuring targeted campaigns are rolled out periodically.
• Review the media plan and evaluate the best performance with the chosen media.

Customer engagement and customer service

• Support the customer service teams in ensuring customers complaints are escalated in accordance to the standard operating procedures.
• Ensuring the IKEA tone of voice is used in all social communications, contributing to the branding objectives.
• Strengthen the proactive social presence and secure daily sales and branding positive opportunities
• Implement strategies and ideas to increase customer satisfaction and improve sentiment
• Ensure internal communication is top-notch and to display flawless communication skills to insure team alignment.

Required skills to be successful

• Experience of social media communication and digital marketing techniques
• Has worked with Reporting tools- reporting & configuration & data analysis
• Experience in video and photo editing softwares

What equips you for the role

• Must have a minimum 1-2 years’ experience in a similar scope of work
• Motivated, self-sufficient professional with great attention to detail
• Customer-focused commercial awareness – “gets” what is important in a Retail business
• Team player with positive, constructive attitude
• Creative and willing to continuously learn and develop new skills, and keep up-to-date with social media trends, news, and tools
• Excellent verbal and written communication skills (preferably Arabic speaker)

Qualification

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