Job Description
Objectives of this role
Translates customer feedback and market analysis into an effective marketing plan to boost product value, resulting in improved revenue results. Communicates and collaborates with cross-functional, internal teams to ensure new and existing partners are supported to maximize results.
Main Duties and Responsibilities
Planning digital marketing campaigns, including web, email, social media and display advertising. Maintaining our social media presence across all digital channels.
Measuring and reporting on the performance of all digital marketing campaigns.
Plan and execute all digital marketing, marketing database, email, social media and display advertising campaigns.
Design, build and maintain our social media presence.
Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies.
Plan, execute, and measure experiments and conversion tests.
Collaborate with internal teams to create landing pages and optimize user experience.
Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Required skills and qualifications.
• Three or more years of Marketing experience within the hospitality industry
• Excellent communication, interpersonal, problem-solving, presentation, and organizational skills
• Proficiency with Marketing/Social Media management software
• Strong ability to balance persuasion with professionalism.
Qualifications
Working Conditions:
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