Duties And Responsibilities
As an experienced solutions marketer, you will be expected to develop multi-touch integrated programs (including marketing events) that leverage various channels (digital inbounds, events, etc.) and support sales enablement toolkits and dashboards that streamline synergies between Marketing and Sales. Additionally, the role must be conversant in marketing analytics and have a strong affinity for tracking and measuring funnel velocity and conversion rates. You will report regularly to stakeholders on the efficacy of their programs and will be well-versed in designing strategic programs for product and solution uptake in mature or saturated markets.
In addition, as the Marketing Associate Director you will be responsible for content creation, management, and marketing, working with internal stakeholders and external agencies to produce high-quality materials designed to drive conversions. You will be experienced in tying marketing strategy and programs to ROI and will be comfortable speaking about pipeline volume, velocity, and revenue contribution.
Key Responsibilities
Working with key stakeholders across CMA’s Energy business, using market research, client feedback, and sales priorities, you will develop compelling and content-rich value propositions to drive the GTM marketing communications strategy into target segments.
Job Requirements
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